We are promoting the flat belly diet guide which comes free with the latest issue of Prevention magazine. This is an excellent free gift and is sure to drive a surge in sales – as long as newsagents promote Prevention in a high-traffic location.
This is what we are doing – we have Prevention located at the counter as well as in its usual location. In each instance we are ensuring that the full cover is on show – showing off the flat belly diet free gift. I think this is key to driving incremental business for the title.