We have tactically placed the latest issue of Quarterly Essay – Bad News by Robert Manne – at the front of the newsagency, next to newspapers. This title usually resides toward the back of the business, with Time and other low volume news related magazines.
Manne’s essay is about News Corporation, Rupert Murdoch’s political voice in Australia, The Australian newspaper and how it shapes debate.
We have placed Quarterly Essay next to The Age as e are more likely to get a reader of The Age purchasing this on impulse than a Herald Sun reader. I’m hoping we sell out.
I’d urge newsagents to try placing this issue at the counter. A $19.95 addition to any shopping basket would be most welcome!