A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Newspaper Father’s Day gift

fday-oz.JPGI was interested to see The Australian newspaper advertising subscription offers as a Father’s Day gift … and not an iPad promotion in sight.  Nice. The only enhancement I;d like to see as a retailer is a promotion which respects the retail channel and allows us to promote The Australian this way. Maybe a pay for ten copies and get 14 for free over three weeks – this could fit more budgets for Father’s Day.

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