We are actively promoting the latest issue of Better Basics magazine from Pacific Magazines.
Trading off the Better Homes & Gardens brand and supported by the personality and passion for food of Fast Ed, this food title is finding good sales for me. It’s accessible and this is important with food titles in this specific part of the food magazine marketplace.
We are supporting Better Basics with this aisle-end display facing toward the entrance to the newsagency as well as placement with food titles. We will give the magazine a run in between our two major daily newspapers over the weekend as it works very well in this location.
This is a title we will support through the on sale as we see sales beyond the first couple of weeks. It’s important to notice these opportunities as it is easy to treat this like the bulk of magazines which see sales clump up early in the on-sale.