We are promoting the latest issue of The Australian Women’s Weekly with this main counter display. We also have the new issue on our impulse unit facing into the mall as well as with our weeklies on the dance floor and in the usual location for the title.
The Ita Buttrose cover is a test as it is a connection with the old AWW yet the story itself is a connection with the new newsier AWW. It will be interesting to see how this issue goes.
We are running with various placements in store as each attracts its own shoppers. We want to make sure that we give the title as much support as possible to find the maximum sales.