These simple flashing badges have been selling like hot cakes at one of my newsagencies. We’ve had them for a month now and I am surprised at how well they have gone in such a short time. It is terrific seeing a shopper add a badge to a greeting card purchase.
The $6.99 addition to the basket not only drives margin dollars from the sale, it also drives the overall average GP achieved by the business.
With so much of what we sell having a margin of 25% or less, it is important to drive sales of items which are above (well above) this.