Just like the Courier Mail, the Herald Sun has an ad stuck on the front page, covering part of the main news story of the day.
This ad placement, covering news, shows how News Limited treats news when there is a buck to be made from advertising.
Some customers were angry yesterday, directing it at Woolworths – I guess because it is so easy to be angry at rich supermarkets … they are a bit like banks like that.
While the Herald Sun placement is not as insensitive as the placement by the Courier Mail, it is bad enough, covering the main headline of the day.
For many years News Limited was (maybe is in some places) aggressive toward newsagents about placement of their newspapers, saying that the front page was vital to driving sales. Now that they appear happy to compromise their lead news story of the day I guess their opinion about what drives sales has changed.
Maybe we can cover their cage headlines with ad for our own stores?
That way, nobody at all gets to see the main headline of the day.
With both Harry Potter and now the Home Improvment Books significant parts of page one for the Daily Telegraph (somtimes nearly 2/3 of the page) were devoted to adds for the promotion, Is this news ?
Is this any diferent to the stick ons or in fact worse.
The first customer buy a paper yesterday took off this annoying graffiti before even picking up the paper. A strong indication of the customers view of such adverts and shows what a waste of advertising dollars they may be for the advertiser.
What about all the stuff that customers drop out of the daily papers and leave on the floor for us to dispose of.
I have been “guilty” of informing people who pay for these brochures about how many are left behind and never viewed by the intended recipient.