Coles runs a consistent campaign offering magazines for purchase through its online store, encouraging shoppers to add magazines to their online supermarket shopping purchase. It makes sense and is sure to see Coles achieve incremental magazine business as a result. What strikes me about this is not that they offer magazines to their online shoppers but that they do it consistently. This tells me that it works for them.
I am not suggesting newsagents do this. No, it’s more about being aware of how others are promoting magazines. Our points of difference are range and browser friendliness. We need to play to these strengths.