We are promoting a range of health related magazine titles at the counter this week. We are using the popular Diabetic Living to draw attention to the display – but we have a good range of titles on offer here. Up behind the counter, at eye level, we still have Annette Sym’s range of Symply Too Good To Be True cookbooks. Both displays support each other in terms of the healthy lifestyle theme.
Both displays will come down at the end of the week. I am sure that the effort will have been worth it in terms of sales.
We have to get magazines out from the traditional magazine department and into the store if we are to lift sales from average for everyone else. With supermarkets and others reinventing their approach to magazines, we need to be more engaged as a channel.
This move we made at the counter for health related titles was pretty simple. It;s working for us. I’d encourage all newsagent to try it.
Customers are definately looking for healthy choices. I have been trialing some health food bars amoungst my confectionary and they are selling really well. I bought a few packs from the supemarket and sold them seperately. Now have to source a supplier for these and reduce confectionary. GNS don’t have any in their range.