We have started co-locating some magazines to the front of the newsagency, near Father’s Day cards and gifts to pitch them as gifts for Father’s Day. We plan a more complete and broader range display closer to the day. These few titles are just a start. In such a value conscious marketplace, magazines make for a good gift.
In previous years we have created impulse purchase stands around the Father’s Day opportunity. They have worked well. I think they will work even better this year as magazines present an excellent gift giving opportunity for newsagents.
We’ve done the same, with a focus on the fishing, car and motorbike mags. Fathers Day promotions have started well for us this year. Hope it continues.