We are promoting Father’s Day with this display at the front of one of my newsagencies – facing out into the shopping mall.
The display is already working at attracting passers-by from the shopping mall into the newsagency. We are already seeing good sales of Father’s Day gifts and Father’s Day cards.
The signs are good a good season.
I love this display because it makes good use of the height of the entrance to the newsagency and because it pitches cards and gifts together. It’s bold and big and this pitches us well against other nearby retailers.
We are chasing growth in Father’s Day cards and gifts again this year over last year. I think that newsagents have an excellent opportunity with this season despite the doom and gloom in the media about retail. We have purchased gifts with an eye to value.