The launch issue of Feast magazine has been performing well for us. In my own newsagencies it’s sold more than twice as many copies in the first week than we usually sell in a month of Delicious, Gourmet Traveller and MasterChef. Not that these comparisons are fair – it’s the launch issue, has been brilliantly promoted and it is targeting a different market, except maybe for Gourmet Traveller.
I could be wrong but I think that Feast will sell right through the on-sale. i.e. not in a burst with a sharp sales decay as we see for the higher volume monthlies. Frankie magazine is very much like this – selling well right up to the end of the month.
Titles which sell right through the on-sale are good as they provide us with impulse promotion opportunities which are not bunched up at the start of the on-sale.
I know of some newsagents who early returned Feast. It makes me wonder what they have missed. I can think of no reason to early return Feast yet.
G`day Mark,
We have sold 12 from 24, not too bad so far. As you said somewhere yesterday, you still have to chase the sale and we have been doing exactly that with this title.
6 of 24 here Allan and it,s located in the entrance facing the mall. I suspect cooking magazines may be reaching saturation point for us.
Yes, co-location and moving worked for us.
You could be right Brendan, but we might as well grab a few sales while we can. Especially at the launching of a Magazine. With all the promotion that goes with a new title i think we have to support it and give them the best chance at selling as we can. After all it is OUR point of difference as Newsagents.
I’m certainly supporting the title, its fresh and different to the usual food magazine but i wonder if it’s not like the television where one TV show succeeds so other stations bring one maybe two out in the same gendre.