We are promoting the re issue of the Art of Knitting with this display which faces shoppers as they enter the newsagency.
While some newsagents are concerned about the reissue of partworks I’m not. We are now on our third order of the issue 1 of the reissue of Real Life Bugs. We expect to sell out of this – that will take us to sales of three times the initial allocation.
I expect the Art of Knitting to be a hit. It’s being backed by TV and it has excellent market awareness off of which to build from the first time around.