We are promoting Real Living magazine with this in-location display as well as a billboard display. The in-location display will be up for the entire on-sale and the billboard display will be up for a week. Real Living recorded a sales lift in the last audit. This should encourage newsagents to promote the title.
These in-location displays work a treat for us in driving incremental business. Indeed, they are my preferred magazine display given that the promote the usual location of the magazine and drive good sales – based on historic sales data.