We have been enjoying excellent sales with the Angry Birds plush range in my stores. It has worked brilliantly at the counter as well as part of a feature plush gift display. In the photo we have it in one of my stores as part of a Father’s Day promotion. This makes sense given that the Angry Birds game is being played by people of all ages including dads.
I love that we have such a trendy product in our mix as this demonstrates relevance. It also attracts shoppers to the newsagency who might otherwise pass us by.
We have gone for Angry Birds plush of different sizes so that we can pitch to different price points. This has worked a treat.
after 2 weeks at $9.99 with everyone just touching with no sale, i finally put it down at $6.99 and now 3 left. will never sell them anymore.
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