Famous magazine had another good sales audit. Sales were up 2.2%. Sales of NW were down 13.14% in the same period.
I think that it’s reasonable for us to look at Famous and wonder what else we can do to boost the title. Clearly, it’s a favourite with shoppers. This makes it low hanging fruit in my view. So, what are you doing to grab your share of sales growth?
Co-location at the counter or with newspapers are two steps which you could easily take.
While there is also a reasonable case for us to push competitor NW (and we do), it’s easier to promote a title already enjoying growth.