We have been featuring this selection of food magazine titles facing the front of the store – seen by shoppers as they enter. We have gone for half waterfalls of five titles to give them an opportunity to achieve an impact. Yes we have included MasterChef. While I am frustrated with their rock bottom discounting of subscriptions, I am not going to cut myself out of sales.
This is a pretty simple display. It took a couple of minutes to select the titles and create. We know what we placed here so we can easily measure if the display generates the necessary sales. It’s the type of display, whether for food or some other category, which I think every newsagency should have every day. It reinforces our point of difference.