Morrison Media, the publisher of frankie and a bunch of other good magazine titles, is launching Smith Journal on September 5. This is an opportunity to get in on the ground floor with a title chasing a neglected space. This is a magazine for discerning gents and girls who like reading about discerning gents as the publisher says.
Given the extraordinary success of frankie, I’d expect this new title to do well sicne it looks to be chasing a similar shopper who is passionate about the title and what it covers.
Click on the image to see a larger version of the cover. Here are some other facts from the publisher about the new title:
* GGA TITLE CODE: 14612
* CATEGORY: Special Interest, Lifestyle, Fashion, Current Affairs, Photography
* Launch issue – 5th September
* Newsagents who stock the publication will be promoted in the smith journal website (store locator) to maximise sales/sell outs.
* 20,000 copies printed (limited supply)
* Cover Price: $11.95
* POS:A2 Posters will be supplied to every outlet
o Full page advertisement in frankie #43
o A backing card will be supplied to outlets who sell frankie. It will be created to put behind the frankie publication.
o Online and print promotion through selected media outlets.
* On Sale for three months (with limited floor stock available)
* One summer and one winter issue annually
* Distributed through newsagents, selected boutique shops and our online store.
I plan to make sure that I have plenty of stock allocated for this title, to make the most of the launch opportunity.
I noticed at the bottom of their web page…….
Morrison Media and frankie press would like to thank our heroes on the front line (newsagents) for supporting our publications and helping frankie to become the success it is today.
Thank you for letting your readers know about the publication Mark.
Based on feedback from frankie readers and direct enquiries, we anticipate most frankie customers to purchase a copy within the first two weeks on sale.
We also expect sales to continue during the remainder of the on sale period, from supporting Point of Sale, new readers browsing the category/ranging as well as word of mouth.
The publication will not be made available in the major supermarket chains.
If any newsagents have trouble obtaining stock, we welcome them to contact Morrison Media via email or phone.
We’ve also promoted the outlets who will range the publication on the smith journal and frankie website.
This feature will be promoted to frankie readers through our e-newsletter (35k), website, facebook (110k) and twitter.
http://www.smithjournal.com.au/stockists