We have been having good success with leveraging renewed interest in all things Smurfs in one of my newsagencies over recent weeks. We have the original products as well as the new products from the new Smurfs movie. This helps us sell to two generations – with good success. Leveraging the tremendous investment in a worldwide brand is a good move for retailers. This is one reason we hopped on the Smurf bandwagon. People walk in and get the brand and the product. Selling generic or cheap China product does not have this benefit.
Selling a worldwide brand collectible also works in terms of what shoppers buy – selling two and three Smurf items in a sale proves the value.
We have had great success with this product. Considering the movie hasnt been released yet nor have i seen any advertising about the movie these little blue things are walking out the door. Great product
Where do you get them from?
Carol I’ll need to check with the shop. It’s a supplier arranged through newsXpress.