Art of Knitting, one of the most successful partworks we have seen in the last ten years, is set to relaunch. Click here to see the briefing document.
A TV advertising campaign starts on August 17 and will run for ten days. The goal of the TV campaign is to reach 70% of target audience six times.
Stock is in-store from August 15. The 2nd issue will go on-sale on the 31st August with then a weekly frequency. Price for launch and subsequent issues are: Part 1: $2.95, Part 2: $4.95, Part 3 + $7.95
Allocations have based on the first time the series was launched in 2007. The Gotch allocations team has also used Art Of Crochet launch in 2010 as a more up to date profile in the target market. Part 1 bulks are in 20’s but allocations are not rounded to bulks so there will be key parcels as well.
Newsagents will be able to re-order stock from launch via the normal channels.
The image is of part 1 (with UK pricing). Click on this for a larger version. Click here to see what I said about Art of Knitting the first time it hit our shelves.