We have been promoting the latest issue of Australian Traveller magazine with our weekly women’s titles since last week.
With women making more travel decisions (between 88% and 92% of travel decisions according to some) than men this tactical placement of Australian Traveller makes commercial sense for us – and all newsagents I’d suggest.
The other reason for promoting Australian Traveller is that it’s an Australian magazine written primarily for the Australian consumer. We don’t have that many Australian travel magazines.
Since a key point of difference for newsagents is our local community connection, supporting Australian titles above overseas titles ought to be an easy decision for us.
Thx Mark
And one final selling pont – we do give you extra commission on sales to newsagents.
Have a couple of posters if our merchandisers have not created a display.
Cheers
Q
Last yer we made the effort to look at all the magazines on G&G’s site under the section of magazines we did not stock and made a decision to stock all Australian titles that we thought had a chance of selling to our demographic.
There were two reasons for this, to support local publishers as stated by Mark and also to try to stock magazines that due to their local content, should be of greater interest and value to our customers.
Quentin, we have only recently had direct supply from Network and have only just received stock of your Australian Traveller. Thank you for the extra commission of which I was not aware, we will make an effort to promote the magazine accordingly.