With Unique Cars being the top selling car magazine in Australia, it’s appropriate that newsagents leverage this with prime position and also use this title to drive other titles. We are doing this with a mini waterfall display several columns into the men’s magazine aisle – as shown in the photo.
We are also making sure that all team members know that Unique Cars is the top selling card magazine and that this status requires it to be given feature treatment every new issue and right through the on-sale.
This extra attention to Unique Cars helps us leverage its top seller status not only for sales of this title but also the titles we place nearby.
How do you find space to waterfall anything? Every pocket I have is full and in some places I have overlaps. More and more titles arrive with two and three of a lot of these. It is so hard to find space to promote anything.
Carol, If you use the Tower software, produce a magazine sell through rates report (with 50% set as your returns threshold) and email this to me. I’ll look at this and develop with you a plan for a more equitable supply model.