We have been promoting crossword titles with this display located on a impulse purchase unit facing onto the dance floor at one of my newsagencies. Creating the display took a couple of minutes. As the photo shows, we built this around the Lovatts titles – we spread their range across the top row and used colour copies of covers to draw attention to the display.
Our crossword title sales are up by more than 15% year on year in part due to our regular promotion of the category outside its usual location in our newsagency. We have seen a further increase in sales as a result of this additional promotional activity.
I’d encourage all newsagents to do this. growing crossword sales is easy. Put well known brands like Lovatts, That’s Life, Woman’s Day and Women’s Weekly crossword titles in front of your shoppers and you will usually see an immediate lift in sales.
This is the type of activity you;d expect from a magazine specialist.