We are out early with Father’s Day and shoppers are responding. Sales have been good already.
One of my newsagencies has gone for more of a fun type of display with a very large Angry Bird plush item at the top of the display – it’s the big red thing at the top centre. The dads at this centre are younger, hence the younger focus of gifts on the display.
It is important that we think of each season in the context of our customer mix as opposed to what may be traditional for the season.
we went out 2 weeks ago with fathers day to start moving stock , we even have started to move some early xmass stock not so much gifts but we have gone out early with the advent calendars and ornaments and they have been going really well especially with the layby option especially when some of these are over the $100 dollar mark
We have been in Father’s day mode for the past week and are seeing good early season sales of gifts and a few early card sales.