This year’s VTAC Guide looks better than it has in the past. The bright and more appealing cover make it and easier product for us to place at the counter. For years this guide looked like a manual produced by the public service, which it was.
Anyway, in one of my newsagencies we have this year’s VTAC Guide at the counter and it is selling well. It’s terrific to see someone come in to purchase something else and add the VTAC Guide to their purchase. Every dollar helps, as they say.
We plan to move this title around, chasing sales, over the next few weeks.