We are promoting the launch issue of Feast magazine with this display on one of our gift tables which faces shoppers as they enter the newsagency.
We also have Feast with our food magazines as well as a pocket located with our weeklies.
We have a plan which goes beyond the launch week to support the title through the on-sale to help connect shoppers with Feast and our business. This plan includes a more ‘set’ display which connects with the title itself.
New Australian magazine titles are good for business. Yes, I understand the frustration expressed by some here yesterday about the subscription offer in the launch issue of Feast. I accept that subscriptions play an important role in the circulation mix of many magazine. A healthy subscription base helps publishers in selling advertising and advertising is what helps keep these titles afloat and coming into our shops.
What I don’t want to see is the US style subscription discounting of between 50% and 75%. That would be a killer to retail. Australian publishers I speak with understand that.
Our competitors are petrol, convenience and supermarkets. Not subscriptions.
I’d urge newsagents to get behind Feast. Let’s lock shoppers into the newsagency channel for this title.