Here’s what we with New Idea and Woman’s Day yesterday to promote their Cadel Evans cover stories. In addition to this impulse purchase driving placement with newspapers, we also had the titles on show facing into the shopping mall, on our in-store weeklies impulse unit and in their usual location.
It’s great to see both magazines running positive stories. While these may not sell as much as scandal, customers certainly comment on feel good stories. They are commenting on Cadel’s win since we claim him as Victorian.