Inside the latest issue of MasterChef magazine is a brief announcement about a MasterChef App. This is probably frustrating for newsagents but maybe smart for the publisher. Selling for $2.99, users of the App can access a digital version of the magazine with some extra features.
I say maybe smart because it could be that they have their pricing model wrong. Why discount the digital version when the people accessing this have demonstrated that they are prepared to pay for a premium access device? I am sure that NewsMags has thought this through. I’d love an insight into their strategy.
Whether the pricing model is right or not, newsagents need to get used to digital innovation like this from publishers.