The New Idea Masterclass title is selling well for us. Our tactical placement is attracting impulse purchases and our placement with food titles is attracting more considered purchases. We are also pitching the title as a gift idea. It’s mix of recipes is ideal for people looking for a good broad-based recipe book at a reasonable price.
Sometimes buy reading a new title you can find ways to promote it beyond treating it as just another magazine title. It certainly helps when talking with shoppers and answering questions about destination purchases they wish to make.
We have moved our Mastercook display this week to attract more new browsers.