While would be university students and their families will hunt down the latest VTAC Guide, the creative team at one of my stores is promoting the latest edition with this column based display in front of our magazine department.
I love this display a lot. It is set to drive incremental and faster sales of the VTAC Guide. With a long on-sale for this title we want to move plenty of stock in the first four weeks. This is our goal … the sooner we move the stock the better. This then gets us to a point where we have a choice whether we order and carry more stock.