I have written here previously about the online coupon phenomenon and in particular Groupon. I urge newsagents to go to Stardeals, the local Groupon website and sign up. It’s free. get a feel for a new digital advertising channel.
The Groupon model is tremendously successful overseas. I see the deals from a couple of cities in the US as well as for Melbourne. They are usually quite compelling.
Why do newsagents need to know? It’s important for us to see how some of our major competitors are using online mediums to attract shoppers.
I just had a look Mark, those sorts of deals are nothing short of amazing. Little wonder the site is so popular.