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Simple fixture drives sales

bookfeature.JPGThis book had not sold during our recent book sale.  We had six copies left.  We sold five of the six copies in just over a week when we put it on this acrylic stand, lifting it out of the books display and giving it a moment in the sunshine.

It is amazing what such a simple change in placement could do for sales of the title … a reminder of the need for use to dig for gold every day.

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Book retailing

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