We are promoting the latest issue of Melbourne Wedding & Bride magazine with this display on a pillar facing into the store. This location works well given the size and weight of the title.
Early sales have been good. This is a popular title.
The gold background for the top part of the display makes it more noticeable – an attractive and practical touch. Our price pitch above the display also helps since $6.95 for such a big product reinforces a perception of value.
The display is timely as we are moving toward wedding season. Our plan is to leave it up for a week, maybe two.
This display is an example of us supporting a title which would not usually be given prime space in a newsagency. Our preference is to display titles which respond well to support. It is important that we have the opportunity to make such display choices.