I was fortunate to be at the launch of the new feast magazine in Sydney last night. This high end SBS branded title from Pacific Magazines is a deliciously sexy looking food title.
Feast is set to shake up the top end of food titles. With so many having gone on a journey with food titles from the entry level to mid tier, more shoppers are looking for a five star foodie challenge. Feast looks to be the title to step up to this opportunity. The food on the pages looks delicious. The stories are passionate. The production is first class.
I am keen to support this new title and leverage the marketing campaign being invested in the launch – I hope that other newsagents do when the title hits the shelves this Monday.
Food titles continue to perform well in newsagencies with many of us achieving excellent growth in the last quarter in this space. Feast can help us cater to a broader market and continue the growth we are enjoying.