We have refreshed the Harry Potter display, replacing the large format Lord Voldemort poster with this one featuring Harry Potter.
It is terrific having such a dramatic display behind the counter. It offers a point of difference we like to go for with these displays. It also engages customers and gives a clear message to pitch from this high traffic position.
The Herald Sun promotion is popular, a very nice post school holidays kick for newspaper sales and traffic in general.
We have also put a lot of time and effort into the Harry Potter campaign. We are moving about 250 pieces per day. Of these around 80 are going to opt-in sub agents. We already have orders for over 120 Ultimate Collection full sets. We are using these to upsell people into home delivery orders or subscriptions. We are seeing more people in the store and selling more papers across the counter. Economically, comparing the relationship between time, space and effort expended and the margins and handling fees received, it’s a loss leader.
What we are really seriously irked about is the lack of support from HWT for POS material. It really pains us to see your display material and we have to make do with almost nothing. Requests to HWT have simply not been responded to.
KMC it should irk you even more knowing that certain retail only stores can get such great display material when some/many distribution agents got nothing.
It’s not what you are but WHO you are.Having a blog and being able to diss companies in public helps heaps.
We received out Harry Pottter goodies from QNP one week late and now no one is interested. We had a few people interested the first week but now they have all given up. Another case of the big boys only care about the city.
Mary I had no involvement in organising this collateral. I know of other retail only newsagents who have also been treated to this. So, this time, you are wrong.
Mark, well done on your display. A worthy winner, for what seems such a ‘simple’ display yet has such a great impact.