We are promoting the latest issue of Motor magazine at the entrance to our men’s magazine aisle – with this simple yet highly visible in-location display.
I love the almost monochrome cover, it stands out against the sea of colour which fills magazine fixtures in newsagencies and other retail outlets. This cover should see this issue more easily noticed and that is the first step to driving sales. Well done to the production people for the look of this issue.
Considering how a magazine cover will look on newsagency shelves is as important as designing the cover for how it will look when a reader has the title in their hands. In fact, I’d say it is more important to for if you can;t have your cover leap out from the sea of colour then the battle is lost before it starts.