The success of local boy Cadel Evans in this year’s Tour de France so far the interest in the program for the Tour has remained strong. We went out early promoting this title in my newsagencies as this display from more than a week ago shows. It has been good to be able to satisfy growing interest as coverage of the race has increased. Imagine what sales of this and other Tour titles will be like if Cadel wins.
Topical issues of magazines are well worth additional promotion. This is even more true for special interest titles where we get to show off our credentials as the magazine specialist retailer.
Around the interest i the Tour de France is the opportunity for us to drive sales of biking magazines. This already strong segment is responding well to heightened interest – as always at this time of the year.
Whoopee, lots of sleep-deprived people about this morning, AND I’m selling more programs as souvenirs !! Just put a pile on the front counter lol !