We have been promoting music magazines and, in particular, Rolling Stone magazine toward the front of the newsagents, at our Ticketek counter.
The Lady Gaga cover shot on Rolling Stone works well at attracting people, especially since she has been in Australia this week.
Music magazines have been doing it tough so it is good to have someone current, popular and in the local news around whom to promote the category. We ran this impulse purchase display at the front of the newsagency, facing into the shopping mall, for two weeks. We achieved incremental business in music titles as a result.