Weight Watcher’s magazine is one of those titles which responds well to promoting in a high traffic location. While I am sure there are plenty of regular purchasers of the title, I am equally sure that there are those who buy it when reminded to – through displays like this one which we have in a high traffic location in one of my newsagencies.
In addition to this display, we have the title being promoted in with health titles. Next week we will also include a full cover facing in our weeklies impulse display and leave it there for a week. The reward when we engage with Weight Watcher’s magazine like this is sales … every time.