Check out the display promoting the latest issue of Take 5 magazine created by the team at another of my newsagencies. I like their personalisation of the display … displaying lottery numbers. They selected the numbers based on favourites of team members.
This display is right at the front of the newsagency, facing shoppers as they pass by in the mall.
The numbers give shoppers a reason to engage. It separates this display from other displays they are likely to see for the title which will look the same. I love the extra bit of initiative here.
Is this display better than the other Take 5 display? I can;t say. The proof will be in the sales. What I like is that it is just that bit different.