People flying from Brisbane to Sydney with Qantas yesterday who picked up the usual free copy of The Australian newspaper opened it to find a free copy of the current issue of MasterChef magazine. Talk about a nice giveaway.
The tie in could be the Neil Perry cover story in MasterChef – he’s the face of Qantas in-flight catering.
I’d love promotions like this to come with something which drives traffic to newsagencies for future copies and not just subscriptions.