Unless you are living in a cave you would have seen the Kit Kat advertising blitz promoting their new Chunky 3 product. What with the TV, outdoor and digital campaigns it is hard to miss the higher profile for the Kit Hat branded product. The latest Convenience World magazine indicates it’s a $6M spend. This product is something newsagents should have at the counter. If we don’t and only have the old regular Kit Kat then we are not current or relevant.
One of the reason everyday confectionery sales are flat in newsagencies is that our range is not as current as it could be. The Kit Kat Chunky 3 is an opportunity not to be missed.