Check out the terrific window display created by Ben, the Sunday Manager at newsXpress Sunbury Square. I like the display because it is unexpected for a newsagency window, because Ben did it on his own initiative and because it is appealing … likely to attract shoppers passing by in the mall.
Telling a story with a product, as has been done here, is more likely to drive the desired sales result than by simply placing product in a shop window.
These ducks look more a lot more interesting situated on a golf course than if they were lined up in a window.
I’d be happy to publish here displays of other creative and outside the usual newsagency window displays – as an encouragement to newsagents to be creative and have fun.