the LINCOLNITE is reporting that the WH Smith newsagent is town has installed self checkout machines in an effort to reduce customer wait time. While this technology may suit the WH Smith model, I don’t see the sense of such impersonal technology in a business which relies on personal shopper contact and interaction to demonstrate a key point of difference.
I refuse to use these impersonal, unfriendly check outs. I expect to be greeted and acknowledged in a store even if onle and especiay when I part with my hard earned to support another business. I expect most of my customers would feel the same. We have great rapore with most of our customers which such a checkout system would harm and destroy aor biggest point of difference, how we interact with our customers.
Also if someone made a “mistake” (in their favour) checking out using this unfamiliar system, could they be held responsible? I amgine not.
Major grocer getting rid of self-checkout lanes
http://www.msnbc.msn.com/id/43687085/ns/business-consumer_news/