We are promoting the latest issue of Harper’s Bazaar magazine from ACP with this aisle end display.
While our sales for Harper’s Bazaar are not huge for the title, the free high-quality notebook which comes with this issue should drive incremental business. This is why we wanted to make sure that the title was well displayed – I.E. not in the usual magazine fixturing.
We will leave the display up for a week and then move to a second location elsewhere.