We are promoting the latest issue of Donna Hay Kids magazine with this display at the counter, at our busiest selling position. This is a successful impulse purchase position for us – probably due to it also being next to our photocopies.
The in-store team creating the display creatively connected with the cover image. I love it! I also love that the collateral they have created takes people seeing the display a bit into the magazine.
Good displays are more than just the cover of the magazine. This is smart and certain to drive shopper interaction … leading to more sales.
Donna Hay is selling very well for us … as are many food titles.