In a creative and tactical move, the team at my Knox store put together this Warming Winter Cookbooks display in a high visibility location for all shoppers to see.
The selection of ACP titles included in the display is ideal for this type of promotion.
The display is visually appealing, easily shopped and offering cookbooks at different price points and thereby being aware of different shopper budgets.
It is vitally important to give as many products we sell as possible a moment in the sunshine. This display does this in a creative way and connecting with the season.
This display also shows off the difference newsagents can offer magazine publishers over convenience, petrol and supermarket outlets. We are the engaged, creative and shopper focused retailer.