New magazine UFC Australia doing it tough in my newsagencies. With the majority of our shoppers women 30+, it is no wonder that the title is challenged finding good sales. Looking at the latest issue, I can see UFC doing better at petrol and convenience outlets where it is more likely to be seen by the target reader. I’d love to see a sales breakdown by retail channel.
While the pre launch material from ACP talked about the number of women purchasing tickets to UFC events, I do think the magazine is more focused on a male reader.
We are supporting the title with in-location displays and occasional counter time. Neither activity is driving measurable incremental business for us.
UFC is a good product, just not the big seller I expected in my newsagencies.
Even with our demographic being predominantly the target market, sales have dropped 50% since Issue 1.
Same here Wendy. Lots of young families and young guys here and we struggle to sell many – even after placing it at at the counter.
I may be wrong on this, but my feeling is that the target market may just be content to watch UFC and not gain the same entertainment value by reading about it.
Don’t laugh, but if the publisher tried an experiment on the front cover I would think sales would increase.
I am in a demographic where I should sell 20 but I am struggling with it my allocation of 6.
For example have an UF with his wife on the cover and then an indepth interview or have an excelent full blown picture of the cage with the UF in it. I think it would generate a second look at it and possible more sales.
I agree it is a good product.