I like the home delivery campaign which has been appearing in The Australian newspaper recently. It promotes the habit of newspaper home delivery and it promotes print as opposed to a digital edition. Using the front door of a home as the anchor image for the ad is terrific. Yes, this is a very nice campaign. kudos to those responsible.
I am sure that distribution newsagents would be happy to see News limited promoting home deliver of The Australian in this way.
My only (small) gripe is the promotion of a discount off the cover price for what is actually a premium service. I wish that publishers would understand that subscribers will pay more for a premium service. There is no need for such steep discounting.
If the Australian can offer consumers a 31% discount on home delivery, why can’t they give the newsagent who delivers the actual product the same sorts of discounts??? Nationwide News and Farifax offer consumers upt to 75%off the cover price of their product.
If i was given such a discount I would not be going through with dumping my run.