We are promoting the latest issue of Top Gear Australia with this aisle end display at the entrance to our women’s aisle.
With around 40% of our Top Gear shoppers being women, it made sense to us to give promoting the title to women a crack rather than the usual men’s aisle placement for such a promotion.
We also have stock of Top Gear in the usual location in the men’s magazine aisle – to help our blind male shoppers who don’t like change and don’t see impulse display promotions. Yeah, our male shoppers are less inclined to engage with off location impulse purchase displays.